TeaHead
Branding Project
NKU Student Juried Exhibition 2024
NKU Art & Design’s Merit Award 2024
Although tea is often marketed with calming, minimalist aesthetics, creative individuals often use tea to energize, reset, and maintain focus while working. TeaHead is a conceptual tea brand that reimagines how tea is visually presented—bold, expressive, and intentionally offbeat. The brand was created for people who rely on tea as a part of their creative process and wanted something that reflected their energy, not just their need to relax.
The visual identity combines a wide-open eye and a teacup hat to reflect both vision and ritual. Loose linework and bright, contrasting patterns support a system that’s designed to feel energetic yet cohesive. Each flavor—Create, Focus, Relax, and Awake—represents a different mental state and is paired with its own visual language. The brand system includes packaging, merch, icons, signage, and digital assets. TeaHead was selected for the NKU Student Juried Exhibition and received the Art & Design Merit Award for its strong concept and playful visual execution.
