Moon Munch
Branding Study/ techniques
Late-night snacking is often treated like a guilty habit, but for many people, especially students and creatives, it’s a routine part of winding down. I created Moon Munch as a sleep-conscious snack brand that embraces those cravings while supporting rest instead of disrupting it.
The brand is designed for night owls who want something satisfying, playful, and made with intention. Each product is crafted with natural, sleep-supportive ingredients, offering options like tart cherry push pops and nutty crumb bars that
satisfy without the sugar crash. The visual identity uses clean, approachable type and a cozy blue palette to evoke calm, while leaning into a giddy, nostalgic tone, like the feeling of being a kid sneaking a snack into bed.
From packaging to ads and environmental mockups, the brand balances whimsy and wellness. With the tagline “snack good, sleep good,” Moon Munch turns bedtime snacking into something thoughtful and actually worth branding.
